See you at Etisalat Beach Canteen, behind Sunset Mall on 23rd February – 11th March 2017, Art Park Activation

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Activation brief

In collaboration with DFF & brag, Mont8 is delighted to be the official partner & sponsor at Etisalat Beach Canteen by activating the Art Park area at the event.

The activation comes in parallel with Mont8’s efforts in liberating art in the MENA region, injecting the ever-growing art industry in Dubai with its unique events.

The Art Park at the Etisalat beach Canteen will be a platform that unites talents from all over the region in art, photography, and design.

Mont8 operates to gather art lovers in the UAE to explore and interact with the hidden talents through a wide range of high quality accessible products!

Mont8 objectives are:

  • Entertain the event’s audience with the interactive activities and competitions at the Art Park
  • Attract the event’s audience with the eye-catchy products and artworks
  • Create an artistic and engaging gathering hub for the event’s audience
  • Provide an accessible and affordable shopping experience at the event

Art Park setup – Art Market:

1. Mont8 products

a.       The multiple products that include the below themes & styles including the below

i.         Pop-culture

ii.       Calligraphy

iii.      Photography

iv.     Abstracts/collages/illustrations

b.      Exclusive DFF Beach Canteen art section
c.       Online & offline easy shopping experience

2.       Mont8 online station at the art corner section

◊ All attendees will have the opportunity to signup (as an artist or customer) on site through the tech-stand in the art corner

3.       Exclusive Promotions & Discounts

a.        Referral program

b.       Collaboration between the event vendors & restaurants

c.        Special discounted bundles

d.       Exclusive event discount vouchers

e.       Can be redeemed online or offline during the event period

f.         Students’ discounts

Art Park setup – Art Corner:

1. Beach Art Gallery

◊ An art gallery on the beach will have different and unique ways to display several art pieces at the art Corner

2. Creative Canvas Set-up

 ◊ People will experience a creative way to see art from a different perspective with the unique art display installations

3. Live Art stations with shifting their art themes & styles

◊ Event attendees will get to interact with the art community at the event and explore their art interests

4. Photo walls

Activations activities:

All activation’s activities and experience will revolve around audience interaction, competitions &
awards, pop-up art market, and interactive workshops that will provide the event audience extraordinary moments during the 3 weeks event.
Throughout the weekdays at the event, several workshops about art, design, and photography will
be conducted featuring selected regional artists and photographers as well as key influential
candidates from local art organizations.

Workshops will cover the following topics:

• Food x Art workshop
• Photography workshop
• Art in the UAE workshop
• Mont8 workshop
• Sketch book workshop

 

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